Project Name: Type P1- Type Anatomy Poster
Description: Create a fun, creative, and informative poster, the anatomy of type
Sender: Foundry/Font Bureau- makes fonts
Companies to choose from: Font Fish, Type Monkey, Alphabet Soup
Message: Tell the audience to use their fonts, show examples of what they’re selling/the fonts they are selling, anatomy of type
Audience: The company’s customers, persona, Professional/Discriminating designers- look for good quality
Objective: Get customers excited to buy their fonts, become designers go-to brand
Response: Visual, audience can see it, grabs attention, audience understands and can share it, dependent on receiver
Specifications: Make an 11 x 17 poster
Budget/Schedule: 30 hours at $30 an hour = $900, charge what your design is worth
Summary Design Statement: Create a poster showcasing fonts that the company Type Monkey sells
